{"id":2124,"date":"2017-04-12T07:58:27","date_gmt":"2017-04-12T07:58:27","guid":{"rendered":"https:\/\/merliondigital.com\/?p=2124\/"},"modified":"2017-04-12T07:58:27","modified_gmt":"2017-04-12T07:58:27","slug":"6-xu-huong-email-marketing-2016","status":"publish","type":"post","link":"https:\/\/merliondigital.com\/vi\/6-xu-huong-email-marketing-2016\/","title":{"rendered":"6 xu h\u01b0\u1edbng Email Marketing 2016"},"content":{"rendered":"<p>Blog EQVN &#8211; N\u0103m 2016 c\u0169ng \u0111\u00e3 \u0111i \u0111\u01b0\u1ee3c 1\/3 ch\u1eb7ng \u0111\u01b0\u1eddng nh\u01b0ng hi\u1ec7n v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u b\u1ea1n v\u1eabn ch\u01b0a n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng <a href=\"https:\/\/eqvn.net\/khoa-hoc\/digital-marketing\/\">Digital Marketing<\/a> c\u1ee7a n\u0103m 2016 n\u00f3i chung c\u0169ng nh\u01b0 c\u1ee7a Email Marketing 2016 n\u00f3i ri\u00eang. H\u00f4m nay, EQVN t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 <strong>xu h\u01b0\u1edbng Email Marketing 2016<\/strong> \u0111\u1ec3 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt v\u1edbi th\u1ecb tr\u01b0\u1eddng chung.<\/p>\n<p>Sau khi b\u1ecb l\u1ea1m d\u1ee5ng b\u1edfi c\u00e1c marketer b\u1eb1ng c\u00e1c th\u1ee7 thu\u1eadt v\u00e0 m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u x\u00f3a h\u1ee7y email \u0111\u0103ng k\u00ed trong h\u1ed9p th\u01b0 c\u1ee7a m\u00ecnh th\u00ec <em>Email Marketing<\/em> m\u1ed9t l\u1ea7n n\u1eefa \u0111\u00e3 tr\u1edf l\u1ea1i m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c marketing ch\u1ee7 \u0111\u1ea1o.<\/p>\n<p><a href=\"https:\/\/merliondigital.com\/wp-content\/uploads\/2017\/04\/Email-Marketing-2016.jpg\" rel=\"attachment wp-att-21757\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21757 aligncenter\" src=\"https:\/\/merliondigital.com\/wp-content\/uploads\/2017\/04\/Email-Marketing-2016.jpg\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" srcset=\"https:\/\/merliondigital.com\/wp-content\/uploads\/2017\/04\/Email-Marketing-2016.jpg 1024w, https:\/\/eqvn.net\/wp-content\/uploads\/2016\/04\/Email-Marketing-2016-300x157.jpg 300w, https:\/\/eqvn.net\/wp-content\/uploads\/2016\/04\/Email-Marketing-2016-768x401.jpg 768w\" alt=\"Email Marketing 2016\" width=\"748\" height=\"391\" \/><\/a><\/p>\n<p>B\u00e2y gi\u1edd, \u0111\u1ec3 h\u00ecnh th\u1ee9c marketing th\u00e0nh c\u00f4ng, c\u00e1c marketer \u0111ang th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau, d\u1ef1a tr\u00ean nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi th\u00edch v\u00e0 kh\u00f4ng th\u00edch v\u1ec1 email. Nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00e3 l\u00e0m cho c\u00e1c marketer kh\u00f4n ngoan h\u01a1n v\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi d\u00e0nh s\u1ef1 quan t\u00e2m \u1edf trong email c\u1ee7a h\u1ecd.<\/p>\n<p>#1. Xu h\u01b0\u1edbng th\u1eddi gian th\u1ef1c c\u00e1 nh\u00e2n<\/p>\n<p>Th\u1eddi gian th\u1ef1c c\u00e1 nh\u00e2n gi\u00fap t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c trong th\u1eddi gian th\u1ef1c c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c l\u01b0u \u00fd \u0111\u1ec3 l\u00e0m gia t\u0103ng 35% t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng \u0111\u1ebfn 250% trong ti\u00eau th\u1ee5 n\u1ed9i dung. Nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec ban \u0111\u1ea7u ch\u00fang ta mu\u1ed1n.<\/p>\n<p>S\u1eed d\u1ee5ng firmographic v\u00e0 d\u1eef li\u1ec7u h\u00e0nh vi, c\u00e1c c\u00f4ng ty ti\u1ebfp th\u1ecb b\u1eb1ng email s\u1ebd c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh c\u00e1c trang web v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u00ean mobile. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tham gia nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi n\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. H\u01a1n n\u1eefa, m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung \u0111a k\u00eanh s\u1ebd t\u00edch h\u1ee3p giao ti\u1ebfp tr\u00ean web, qu\u1ea3ng c\u00e1o, email v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kinh nghi\u1ec7m tr\u00ean mobile, tr\u00ean web c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>#2. Theo d\u00f5i chi ti\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n<\/p>\n<p>M\u1ed7i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o. Cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00e2n t\u00edch s\u00e2u ho\u1eb7c m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan th\u1ed1ng k\u00ea, n\u00f3 gi\u00fap c\u00e1c c\u00f4ng ty d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi d\u00f9ng\u00a0c\u1ee7a h\u1ecd th\u00edch v\u00e0 kh\u00f4ng th\u00edch.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng theo d\u00f5i chi\u1ebfn d\u1ecbch \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\u00a0v\u00e0 l\u00e3i . Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y bao g\u1ed3m,<\/p>\n<ul>\n<li>T\u1ef7 l\u1ec7 tr\u1ea3 l\u1ea1i (bounce rate);<\/li>\n<li>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng list (list growth rate);<\/li>\n<li>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click \u2013 through rate);<\/li>\n<li>T\u1ed1c \u0111\u1ed9 ph\u00e2n ph\u1ed1i (delivery rate);<\/li>\n<li>t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate).<\/li>\n<\/ul>\n<p>#3. Thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n<p>Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t s\u1edf th\u00edch c\u1ee7a thi\u1ebft b\u1ecb ti\u00eau d\u00f9ng g\u1ea7n \u0111\u00e2y, 66% tr\u00ean t\u1ed5ng c\u00e1c email \u1edf M\u1ef9 \u0111\u01b0\u1ee3c \u0111\u1ecdc tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u1edbi h\u1ed7 tr\u1ee3 \u0111\u1ecbnh d\u1ea1ng hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng email c\u1ee7a h\u1ecd (k\u00edch th\u01b0\u1edbc font, \u0111\u00e1p \u1ee9ng, v\u1ecb tr\u00ed c\u1ee7a n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) sau khi xem template m\u1eabu tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i sau khi xem x\u00e9t.<\/p>\n<p>Trong xu h\u01b0\u1edbng email marketing s\u1eafp t\u1edbi, s\u1ebd c\u00f3 c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ec3 xem c\u00e1c thi\u1ebft b\u1ecb truy c\u1eadp c\u1ee7a h\u1ecd \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 g\u1eedi email. Email s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n v\u00e0 c\u1ee5 th\u1ec3, v\u00e0 kh\u00f4ng qu\u00e1 nhi\u1ec1u v\u0103n b\u1ea3n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u00edt s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o email kh\u00f4ng m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian t\u1ea3i tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<p>#4. Mua danh s\u00e1ch email<\/p>\n<p>Trong nhi\u1ec1u n\u0103m v\u1eeba qua, c\u00e1c marketer lo s\u1ee3 vi\u1ec7c mua danh s\u00e1ch email, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u c\u1ea7n lo l\u1eafng trong n\u0103m 2016 n\u00e0y.V\u1edbi s\u1ef1 t\u00edch h\u1ee3p\u00a0 c\u1ee7a ti\u1ebfp th\u1ecb \u0111a k\u00eanh, vi\u1ec7c mua danh s\u00e1ch email s\u1ebd g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n duy tr\u00ec danh s\u00e1ch email c\u1ee7a h\u1ecd.<\/p>\n<p>Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p s\u1ebd l\u1ef1a ch\u1ecdn mua danh s\u00e1ch email c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f3 th\u1ec3 s\u1ebd d\u00e0nh v\u00e0o vi\u1ec7c t\u0103ng c\u01b0\u1eddng l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n nh\u1eefng d\u1ef1 \u0111o\u00e1n v\u1ec1 k\u1ebft qu\u1ea3 d\u1ef1 ki\u1ebfn, v\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n<p>#5. S\u1eed d\u1ee5ng Hashtags<\/p>\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Twitter v\u00e0 Instagram, # (hashtags) \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Trong nh\u1eefng n\u0103m t\u1edbi, c\u00e1c doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng hashtags trong d\u00f2ng ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng khi\u00eam t\u1ed1n t\u1ec9 l\u1ec7 m\u1edf. K\u1ef9 thu\u1eadt n\u00e0y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh s\u1edf th\u00edch c\u1ee7a m\u1ed9t trong s\u1ed1 c\u00e1c c\u00f4ng ty ti\u1ebfp th\u1ecb email mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e2u d\u00e0i.<\/p>\n<p>#6. Chia nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/p>\n<p>Trong s\u1ed1 danh s\u00e1ch c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb qua email, c\u0169ng c\u00f3 vi\u1ec7c chia ra nh\u1eefng m\u1ee5c ti\u00eau nh\u1ecf. C\u00e1c doanh nghi\u1ec7p s\u1ebd b\u1ecf quy tr\u00ecnh b\u00e1n h\u00e0ng ti\u00eau chu\u1ea9n d\u1ef1a tr\u00ean vi\u1ec7c chia nh\u1ecf m\u1ee5c ti\u00eau. Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch h\u1ee3p, ch\u1eb3ng h\u1ea1n nh\u01b0 C-Suite (\u0111\u1ed1i l\u01b0\u1ee3ng l\u00e0 c\u1ea5p qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao trong doanh nghi\u1ec7p), \u0111\u00f2i h\u1ecfi ph\u1ea3i ti\u1ebfp th\u1ecb ch\u00ednh x\u00e1c, v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n.<\/p>\n<p>Trong n\u0103m 2016, c\u00e1c doanh nghi\u1ec7p s\u1ebd d\u1ef1a tr\u00ean vi\u1ec7c chia nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t t\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi mua, cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u profile ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd v\u00e0 nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p. firmographics c\u01a1 b\u1ea3n, th\u00f4ng tin c\u00f4ng nghi\u1ec7p v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc s\u1ebd b\u1eaft \u0111\u1ea7u cu\u1ed9c ch\u01a1i t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch email c\u00e1 nh\u00e2n h\u00f3a cao v\u00e0 nhanh ch\u00f3ng.<\/p>\n<p>\u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng <a href=\"https:\/\/eqvn.net\/blog\/email-marketing\/\">email marketing<\/a> chung cho n\u0103m 2016, s\u1ebd r\u1ea5t th\u00fa v\u1ecb \u0111\u1ec3 xem c\u00e1c xu h\u01b0\u1edbng th\u00edch nghi, ti\u1ebfn h\u00f3a. Nh\u01b0ng ch\u1eafc ch\u1eafn m\u1ed9t \u0111i\u1ec1u email marketing l\u00e0 s\u1ebd ph\u00e1t tri\u1ec3n trong nh\u1eefng ng\u00e0y t\u1edbi v\u00e0 b\u1ea1n n\u00ean l\u01b0u \u00fd v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1ed1i \u0111a v\u00e0 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>N\u1ebfu quan t\u00e2m \u0111\u1ebfn Email Marketing, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u0111\u0103ng k\u00ed <a href=\"https:\/\/eqvn.net\/khoa-hoc\/email-marketing\/\" target=\"_blank\">kh\u00f3a h\u1ecdc Email Marketing<\/a> t\u1ea1i EQVN nh\u00e9!<\/p>\n<p>EQVN L\u01b0\u1ee3c d\u1ecbch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog EQVN &#8211; N\u0103m 2016 c\u0169ng \u0111\u00e3 \u0111i \u0111\u01b0\u1ee3c 1\/3 ch\u1eb7ng \u0111\u01b0\u1eddng nh\u01b0ng hi\u1ec7n v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u b\u1ea1n v\u1eabn ch\u01b0a n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng Digital Marketing c\u1ee7a n\u0103m 2016 n\u00f3i chung c\u0169ng nh\u01b0 c\u1ee7a Email Marketing 2016 n\u00f3i ri\u00eang. H\u00f4m nay, EQVN t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng Email Marketing 2016 \u0111\u1ec3 c\u00e1c<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2124","post","type-post","status-publish","format-standard","hentry","category-khong-phan-loai"],"_links":{"self":[{"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/posts\/2124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/comments?post=2124"}],"version-history":[{"count":1,"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/posts\/2124\/revisions"}],"predecessor-version":[{"id":2125,"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/posts\/2124\/revisions\/2125"}],"wp:attachment":[{"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/media?parent=2124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/categories?post=2124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merliondigital.com\/vi\/wp-json\/wp\/v2\/tags?post=2124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}