With Facebook Insights, engagement is defined as post clicks, likes, shares and comments
With post engagement ads:
Facebook give you options choose an audience types.
Engagement types: Video, Lead form, Facebook page engagement and Events.
Engagement: comment, like or share
Report
Show ads:
Facebook: Feeds, Instant Articles, In-stream videos, Suggested Videos
Instagram: Feed, Stories
Audience Networks: Native, Banner and Interstitial, In-stream video
Unit: CPE
It can be a dependable way to drive customers to your site and, ultimately, boost sale
It's always a good idea to have a Facebook campaign driving potential new customers to your store. I call this type of campaign a first touch point ad, as it's likely the first time the person viewing the ad has heard of your business.
Show ads:
Facebook: Feeds, Instant Articles, Right Column
Instagram: Feed, Stories
Audience Networks: Native, Banner and Interstitial
Messenger: Home
Format: Image: Text <20%
Unit: CPC - Cost per click
Dynamic Ads connect your store's connect your store's product catalog with your Facebook ad account.
When someone visits your site and then logs into Facebook, they'll see an ad that features the same products they were looking at on your website. As a result, the ad they see is incredibly personalized and relevant.
It is create an ad from your Facebook Page and get more Page Likes.
On Facebook, you can target users by:
Location, Age, Gender, Interests, Connections, Relationship Status, Languages, Education, Workplaces
Show ads:
Facebook: Feeds, Instant Articles, Right Column
Instagram: Feed, Stories
Audience Networks: Native, Banner and Interstitial
Messenger: Home
Format: Image: Text <20%
Unit: Like