Các hành vi phát tán thư, tin nhắn rác, phần mềm độc hại… sẽ bị phạt tối đa 80 triệu đồng, theo nghị định có hiệu lực từ ngày 15/4. ( Nguồn vnexpress/nghị định 15/2020 của chính phủ)

1. Không thu hồi số thuê báo phát tán tin rác – Mức phạt: 180-200 triệu đồng
2. Không có hệ thống xử lý yêu cầu từ chối của người nhận – Mức phạt: 80-100 triệu đồng
3. Gửi, phát tán thư, tin rác; gọi điện gọi điện lừa đảo – Mức phạt: 60-80 triệu đồng
4. Không tuân thủ các yên cầu ngăn chặn, xử lý tin rác Mức phạt: 30-40 triệu đồng
5. Giấu tên, địa chỉ thư điện tử. Không có biện pháp giới hạn nhắn tin. Không chặn tin giả trước khi gửi – Mức phạt: 20-30 triệu đồng
6. Không gắn nhãn tin quảng cáo – Mức phạt: 10-20 triệu đồng
7. Gửi mail, tin quảng cáo rác, gắn nhãn tin không đâỳ đủ – Mức phạt: 5-10 triệu
8. Để số điện thoại liên hệ trong các biển quảng cáo – Mức phạt: 1-2 triệu

We all knew this day would come

Like Instagram’s Stories feature, WhatsApp Statuses take up the entire screen when you click on them, and according to WhatsApp, allows you to “share text, photos, videos and animated GIFs that disappear after 24 hours”.

You can see the photos for yourself in the tweet below, shared by social media commentator, Matt Navarra.

As a brand, it is important to understand the importance of brand activation campaigns. In a competitive market, it plays a vital role in physically placing your business or brand within its audience.

What is brand activation?

Brand activation is a marketing discipline that deals with driving consumer action through shared interactions and experiences. It forms part of an overall marketing approach, or what is so-called marketing mix.

A marketing mix consists of factors controlled by a brand to influence consumer purchasing decisions. In modern marketing terms, these factors are identified as the 7Ps, not elaborated on here so as to keep our focus on brand activation.

The marketing mix comprises of product, people, place, promotion, process, price and physical environment. These are decisive pillars in accordance with consumer engagement with the brand.

The influence of brand activation

For me, brand activation is an integral part of brand involvement with its prospective market. This is through physical and experiential activities aimed at encouraging positive brand participation. Therefore, bringing a brand or product to life, be it in-store or across multiple touchpoints. For example, these could include an integration of aspects of marketing, PR and advertising.

The purpose  & Developing a Brand activation

The purpose of brand activations is to build or initiate consumer relationships by seeking to establish opportunities to educate them about your brand, therefore, expressing values that will allow effective market competitiveness. Although campaigns can achieve outstanding results, it is mandatory for the brand to align with a well-developed strategy which stems from a well-defined Dara-led analysis. In addition, for brand activation to work effectively, it must be part of a larger marketing strategy with efficient planning.

A successfully composed campaign carries a combination of elements that stem from great insight, creative concepts, good promotional support, sufficient budget and time well spent in the market.

Source: from David  

Be on time.

This is simply good behavior and is non-negotiable. Do not be late! Being late always equals a bad first impression and is one of the hardest mistakes to recover from

Be mindful of your body language and posture.

Effective body language goes beyond simply standing up straight and having a firm handshake — although those things are definitely important, too. When you’re meeting someone for the first time, keep your posture open — don’t tightly cross your arms or legs, don’t ball your hands into fists, and don’t hunch over in your seat. Lean in when you talk to show you’re actively listening and engaged in the conversation. And don’t be afraid to take up some space at the table, either. If you normally use hand gestures or move around to communicate, don’t hold back. These nonverbal cues can make a powerful subconscious impact, so be aware of your body language and posture during meetings in general, but particularly initial pitches or interviews.

Put your phone away.

If you need to use technology to deliver a presentation, that’s one thing. But unless you’re projecting your computer or tablet screen to present to the entire room, turn off sounds and vibrations on your mobile devices, and put your screens away. Give your complete and undivided attention to the people you’re meeting for the first time to convey your commitment, focus, and let’s face it, your good manners.

That goes for tablets, laptops, and other electronics, too.

Make eye contact.

Focus on the person or people you are speaking with. It’s hard to get to know someone when you’re looking down at a screen, so make an effort to make some eye contact with everyone in the room.

However, keep in mind that eye contact can also backfire, If people aren’t already persuaded or inclined to be on your side, they may focus more on your mouth or any presentation materials you’re showcasing instead of your eyes, making attempts at eye contact a challenge.

Know your audience.

Do your research. If your meeting is planned in advance, you should know plenty about the person or business that you’re meeting with before you arrive. This might mean that you Google the people you’ll be meeting with, the company founders/co-founders, their history, their competition, their main products, and any other relevant info before you walk into the room.

Choose your words wisely.

Words matter even more than you think. Positive and persuasive words and phrases will often open doors and make people feel comfortable in your presence, which can ultimately make them more willing to work with you.

Dress the part.

Regardless of how little you personally care about fashion or style, what you wear matters. While you want to look clean and neat, it’s also important to match or slightly exceed the relative level of formality of the person or business you are meeting with — whether that is business formal, highly casual, or something in between.

“You are your brand, especially if you are a business owner, so making sure that your look communicates your best self is important”

Source from Jacqueline Zenn

Whatever the objective, effectiveness is arguably the key measure all marketers should judge success by. Shifts in the media landscape, new platforms and changing demands from the c-suite may have changed how it is measured but has it changed how marketers define effectiveness?

Ahead of the deadline (1 May) for Marketing Week’s Masters of Marketing Awards, we caught up with some of the judges for the awards and asked them what they think makes effective and, yes, masterful marketing.

Annabel Venner, global brand director of Hiscox

It all starts with a clear understanding of what consumer behaviour you are trying to change – what do they ‘think, feel, do’ in relation to your brand now, and what do you want this to be in the future.

You then need to spend time focused on developing a brand idea born out of a powerful consumer insight. This information, alongside clear business and marketing KPIs is used to brief an agency.

What you are looking for is a single-minded idea that is flexible enough to use across every consumer touch point, but differentiated and impactful enough for it to create cut-through with your target consumers. The creative idea needs to succinctly communicate a motivating message that will persuade consumers to find out more about your brand.

Chris Duncan, chief customer officer, News UK

Great campaigns do what they set out to do and then surprise you. To be masterful the campaign has to deliver on the targets that it was conceived for; that validated a clear ambition, which in turn translated into strategy, creative, and execution across media and customer experience.

The great campaigns also tend to have knock-on impacts. Sometimes this will be catching a PR break or an endorsement, sometimes catching customer sentiment and being able to listen to customers in the call centre quoting back your own creative at you. These days it will often be the case that great campaigns act as a catalyst to releasing ideas and collaboration within the organisation that have a longer lasting impact.

Jonathan Earle, Dixons commercial marketing director, Dixons Carphone

A masterful campaign must start with the basics. What is the customer insight? Not the facts but the underlying reasons. From there a clear understanding of your target audience to drive offer, communication, channel selection, experience and wording.

Then it’s about your imagination and continuously testing the thinking with customers to make sure you don’t go off piste.

Some of the best marketing campaigns I have been involved in lived these principles. From partnering with AEG at Curry’s on the ‘No Fading’ through-the-line campaign, to the introduction of Gurus at O2.

Simon Carter, CEO of Comres and former CMO of Fujitsu

It is very simple. [It’s activity] that delivers business results, changes customer behaviour and usually results in a sale. ‘Masterful Marketing’ is not about beautiful design or being patted on the back by peers.  It is about generating the result that the brand intended from commissioning the marketing activity in the first place.

Whether this is a talked-about TV campaign, an over-subscribed event, a piece of social media that is retweeted many times, or a PR stunt that people are talking about months later – it is all meaningless if it has not had a (positive) impact on the customers it is aimed at.

Masterful marketing is marketing that drives commercial benefit.

#MarketingWeekReporters